Are you an avid online marketer? What do you know about using Facebook in this realm? Are you a traditional marketer that must update their knowledge? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can do this by making your page colorful or adding lots of photos to it. This will attract more users.
Consider establishing a Facebook group instead of or in addition to your page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Consider purchasing Facebook ads. The ad can be targeted to users of a certain gender or age. You will also be able to set up a budget so you can advertise only as much as you’d like to. A long-term commitment need not be made. You are able to discontinue your ad at any time.
Make sure to give someone incentive if they “like” your page. Likes can draw new attention to your page. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes or something that every person gets. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try getting into Facebook ads that are targeted instead.
Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. But you must use these tips the right way. Begin to plan a campaign now, and put these tips to good use.