Social media is exploding, and Facebook can help improve your business. If this interests you, there are a few things you should know before getting started. Read these tips for more information.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offers can include discounts and prizes for users “liking” your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Reply to followers when they write something on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. It is important to reply to everyone, even more so if it is a complaint or a question.
Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook lets you share content. Facebook is not only about socializing; it's a major source of content. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. Facebook usually drives up a bunch of traffic.
Choose your updates very carefully. Updates with valuable content will prevent your subscribers from drifting away.. They should offer help or be educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Give someone something valuable if they “like” your page. The more likes you have, the more attention your page will get. Giving a gift in return is good marketing. It is something that you can give to everyone or offer a sweepstakes. If the incentive is something that they value, they won't hesitate to click on that “like” button.
Respond to any comments in your inbox or on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. These messages are almost like phone calls. You wouldn't ignore a call, so you shouldn't ignore a message.
Of course, you want your Facebook marketing efforts to pay off. Therefore, you should set monthly sales goals. Getting a lot of page fans is great, but it doesn't mean much if it does not translate into more business. If your business hasn't improved, you might want to change your strategy up.
As you can see, promoting your products to your audience on Facebook is not that hard. Just don't expect to achieve a miracle response rate overnight. These techniques will improve your success as a business.