Have you been considering using marketing to sell a service or product? Check out Facebook. This is a site that may be able to get your message out to tons of people. The following information will give you a head start if you think this type of marketing could be right for you.
Would a group better suit your needs than a page would? This will help generate an online community for better interaction. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Facebook Offers lets you provide freebies or host contests easily. Create the offer and then make sure to post it on the wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Improve the Facebook marketing interface of your page using custom tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have a contest going, a tab for that can be included.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Wait until you have a decent number of fans before you invest a lot of money in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.
You may want to buy an advertisement on Facebook. You can alter your ad to your customer base to maximize profit. You are also able to keep the ad within a particular budget, spending however much you want. One of the advantages is that a long term commitment is not required. The ad can be paused, discontinued or deleted at any time.
Make sure that you focus on quality when updating your page. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Educate your customers with enlightening posts. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Give someone something valuable if they “like” your page. The more likes you have, the more attention your page will get. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.
Make sure to answer every question or comment left on the wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
As you can see, getting started with Facebook marketing is not difficult. Everything you’ve learned here can help you to get started so put it all into practice. You’ll be happy this is something you’ve learned when you start attracting new customers.