Do you understand Internet marketing? How much of that knowledge applies when it comes to Facebook? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.
When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Use many colors and images relating to your product. An appealing page is much more enticing than an ordinary page for Facebook users.
Consider Facebook as one way to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Create your content with this in mind. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook usually drives up a bunch of traffic.
Facebook Offers give you a way to promote yourself. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
You must not forget your current customer base. There are people that just want likes and then they forget about existing fans. Respect and reward your audience as much as you can. This is very rewarding, so don’t neglect your fan base.
Carefully chose your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Give them information they want, like how-tos or humorous posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
If someone ‘likes’ your Facebook page, give them a deal. A page with many likes will get more attention. It is appealing to users to get a free gift when they give a page a like. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, pay for Facebook ads that target customers for you.
Don’t ignore any comments or posts that appear on your wall. If somebody tries to engage with your company, you owe it to them to respond. Consider the posts to be like phone calls; answer the questions that are asked of you.
Avoid posting non-related updates that don’t enhance your content value. Only talk about stuff that will interest your target audience. Try using your personal account to share personal project updates.
Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. This advice has to be used to be effective. Begin to plan a campaign now, and put these tips to good use.